Saving money may not jump to mind when you think of heroic acts, but a new campaign from Synchrony Financial is promoting saving as a feat worthy of a superhero.
The Synchrony Financial “Save Like A Hero” campaign is being done in conjunction with Marvel feature films and features a series of 30-second original videos that show an “average Joe” trying to solve everyday problems. The tagline is, “Saving the world is hard. Saving with Synchrony Bank is easy.”
The films are lighthearted in nature but address the very serious problem of the financial literacy crisis in America, with many folks not knowing the importance of saving money and having an emergency fund.
The release of the campaign is timed to coincide with the premiere of Marvel’s newest film, Captain American: Civil War. The videos encourage customers to “save like a hero” by putting money aside into FDIC-insured, high-yield savings accounts. They will educate people about saving for both short and long-term goals.
Storytelling and savings
Fans will also have a chance to participate in a photo contest where they wear their own superhero costume and tell stories of how they saved money like a hero.
Synchrony Financial Consumer Banking senior vice president Sue Davis-Gillis said that saving for the future is serious business. “The relationship with Marvel takes a fun approach to helping consumers think about saving for their future and making sure their investment grows.”
Financial experts recommend people have at least three months of emergency savings in the bank, and preferably six months. Folks should look at their monthly costs and figure out how much they need to set aside in case of illness, job loss, or other unexpected events that could cause them to lose income.
Marvel MasterCard offers cash back
Synchrony Financial also recently debuted a new Marvel MasterCard, featuring 3% cash back on purchases and other benefits.
Cardholders get 3% cash back on dining, entertainment, and marvel.com purchases, as well as anything they buy at an official Marvel convention merchandise booth. All other purchases earn 1% cash back. Rewards can be redeemed as a statement credit.
As a signup bonus, cardholders get a $25 statement credit after they make their first purchase with the card, plus 10% off all merchandise purchases at MarvelShop.com, and free shipping during special times of year.
Cardholders can choose from several Marvel superhero designs for their cards.