Online shoppers will be able to check out with Visa Checkout at more sites than ever before, as the service expands to include 33 new merchants, including Best Buy, Under Armour, and Barnes & Noble. People will even be able to check out at fast food restaurants using their mobile devices, as Taco Bell adds Visa Checkout.
Visa Checkout is an online service that lets shoppers store their shipping information and payment method in a secure data cloud. When using Visa Checkout, people don’t have to enter their information every time they make a purchase; they can complete their purchase with a few clicks. All their information is linked to their username and password.
Since launching in 2014, six million people have joined Visa Checkout, and almost 250,000 retailers are offering the service to customers. These include Staples, Neiman Marcus, Gap, Orbitz, and Virgin America. Sixteen countries worldwide use Visa Checkout, including Australia, Argentina, Brazil, Canada, China, Hong Kong, Mexico, Peru, Singapore, and the United States.
Marketing blitz increases Visa Checkout’s popularity
Co-marketing campaigns with retail partners have raised the visibility of Visa Checkout and been a successful tool for getting folks to sign up for the service and shop at the sites offering it. A campaign with Gymboree reported that 43% of Visa Checkout customers on the site were new to Gymboree.
This fall, The Ellen DeGeneres Show will be a co-marketing partner with Visa Checkout. Season 13 will kick off with a flurry of commercials and tie-ins for both Visa Checkout and merchants that use it.
Social media and global co-marketing are part of the success of Visa Checkout. Previous campaign partners include Dunkin’ Donuts, Pizza Hut, Williams-Sonoma, and Canada’s Cineplex Theatres.
Shopping cart abandonment may improve with easier checkout options
People filling up their virtual shopping carts and not coming back to complete their purchases is an ongoing challenge for online retailers, and Visa Checkout aims to improve follow-through for consumers.
“Shopping cart abandonment has been a big problem for merchants,” said a representative for Visa Checkout. “Providing a secure and seamless shopping experience increases sales. It’s essential that merchants provide customers with the tools to make shopping and buying fast and easy—and Visa Checkout does just that.”
Mobile payments continue to gain popularity, with options from PayPal, Google Wallet, and Apple Pay among the many ways people can pay for purchases through their smartphones and tablets.