Cardholders who participate in MasterCard's "MasterCard Easy Savings Program" now have two more options for saving money. The latest merchant enrollees include the United States Postal Service and the national retail chain of Dunkin’ Donuts. Eligible card holders who have been enrolled in the program will automatically save 5% on all purchases made through Click N’ Ship, which is available through the United States Postal Service’s website at www.usps.com, where consumers can purchase supplies, print shipping labels, and order or print postage from the comfort of their own home. Customers shopping at Dunkin Donuts will receive a 5% rebate on every purchase made at a Dunkin' Donuts location, regardless of the item.
The additional rebates received by card holders at these locations are a benefit to participating in the MasterCard Easy Savings Program. The program not only has advantages for the card holder but the merchants involved in the program also find that they benefit from their involvement. The rebate incentives create more buzz about the business and does help them to generate increased revenue. There is also an attraction for new customers who are already members of the program but do not shop at those merchants regularly.
It is estimated that card holders who are members of the MasterCard Easy Savings Program spent up to 60% more at program-enrolled merchants. 70% of eligible members are new customers for MasterCard. That means that the draw of the program is strong for both the card company as well as participating merchant store. And with the state of the economy, customers are certainly more apt to shop where the savings are even if it means shopping at new locations. As many credit card companies are pulling back on the roads extended to their customers, those that continue to offer rewards programs, particularly cash back rebates for using the card continue to thrive.