Find the best credit card offers online.Credit card holders may be getting more high tech soon with the new service being introduced by internet entrepreneur Philip Kaplan.
Philip Kaplan is most notably known for creating a web site that followed the crash of several dot com companies during the years 2000 and 2001. He also made a success of himself by creating an advertising tool that allows advertisers to place their ads on websites in a self-service manner. The success of his tool led to the creation of AdBrite in 2002. AdBrite has been doing well since then and, at the moment it is responsible for ad placements to more than a hundred thousand affiliated websites. The company’s revenue for 2008 was at $31.6 million.
Recently, Philip Kaplan announced his new online venture: Blippy. Blippy is Kaplan’s take on a social nature centered on credit card usage. Basically, a user of the service is able to share the details of his or her credit card transactions with friends or even strangers.
At the moment, the service is still in beta testing and availability for the service is still invitation only. A public introduction of the service may come next year, 2010.
According to Kaplan, the idea behind the Blippy service is that, for American consumers who carry multiple credit cards, they can sign up one of their cards to the Blippy service – as a sort of social card. Once the credit card is connected to the website, whatever transactions that the credit card is used on will be instantly messaged to the website, applicable to the friends and whoever else the credit card holder wants to notify.
The service is similar to the status updates on Facebook or the twitter messages on Twitter. Similar to these services, Blippy subscribers can also make their accounts private or public. Public accounts are, of course available to anyone while private accounts are accessible only to the people who the credit card holder has given authority to do so. The service can also be set to show only selected credit card transactions.
Kaplan expects the Blippy service to expand consumer interaction based on what consumers are currently buying. Consumer preferences such as their favorite food or a new band that they’ve discovered will be available to their friends and acquaintances through Blippy. The Blippy service can also be a great way for consumers to find bargains and reliable retailers.
Considering that the Blippy service is tied to the consumer’s credit card, it is going to be a very interesting tool for online marketers. Blippy almost lends itself entirely to targeted marketing. Kaplan insists, however that marketing is not his focus. He says he is more interested in making Blippy “a fun and interesting place ” for their customers.
