In celebration of "National Museums Month," Bank of America today launched the ninth year of Museums on Us(TM)with a number of enhancements that provide Americans with even greater access to premier cultural institutions throughout the Northeast during the month of May. Museums on Us(TM)is a nationally recognized program that promotes the arts and other cultural activities by providing Bank of America and MBNA customers and their guests free admission to participating institutions.
By simply showing a Bank of America ATM, check or credit card or MBNA credit card, customers nationwide and a guest can visit any of the 56 participating cultural institutions in May for free (list of participating museums is included below).
"Through Museums on Us(TM), millions of cardholders living in or traveling to the Northeast will have a chance to enjoy the region's premier cultural facilities," said Anne M. Finucane, global marketing and corporate affairs executive and Northeast president, Bank of America. "Cultural institutions are not only sources of great learning and inspiration, they are also important to the economic vitality of the communities they serve. By supporting these anchor institutions, we are able to provide additional investments in our communities while creating benefits for our customers."
This year, Bank of America is introducing several key enhancements to the program, providing greater access to participating museums than customers have experienced in the past:
* Inclusion of MBNA cardholders - Having completed its merger with MBNA Corporation, Bank of America is expanding Museums on Us(TM)to include all MBNA cardholders.
* Bring a guest for free - For the first time, Bank of America and MBNA cardholders can bring one guest to a participating museum for free by showing a single card.
* Addition of Delaware institutions - Three museums in Delaware - the Delaware Art Museum in Wilmington, the Delaware Museum of Natural History in Wilmington and the Winterthur Museum and Country Estate in Winterthur - are participating in this year's program. (The program continues to include cultural institutions in Connecticut, Maine, Massachusetts, New Hampshire, New York, New Jersey, Pennsylvania and Rhode Island.)
Participating institutions benefit from added exposure through print, radio, online, in-branch, direct mail and out-of-home advertising that promotes Museums on Us(TM)throughout the nine states in which Bank of America operates the month-long event. This marketing support increases visitor levels, revenue through gift shop purchases and membership.
Bank of America provides sponsorship and philanthropic support to cultural institutions throughout the United States. Recipients range from the country's most renowned institutions in the Northeast - such as the Museum of Fine Arts in Boston - to cultural treasures located in communities where Bank of America operates throughout the country, including the California Museum in Sacramento, the Dallas Museum of Art, the Museum of Contemporary Art in Los Angeles, and many others.
For more information on Museums On Us(TM), visit www.bankofamerica.com/museums.
Bank of America
Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. The company provides unmatched convenience in the United States, serving more than 38 million consumer and small business relationships with more than 5,800 retail banking offices, more than 16,700 ATMs and award-winning online banking with more than 14 million active users. Bank of America is the No. 1 overall Small Business Administration (SBA) lender in the United States and the No. 1 SBA lender to minority-owned small businesses. The company serves clients in 150 countries and has relationships with 97 percent of the U.S. Fortune 500 companies and 79 percent of the Global Fortune 500. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
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